Digital Advertising in Brisbane means nothing if you don't know how to use your Call to
Actions or (CTA's), because a Call to action may possibly be the easiest way
for you to produce a lead. It can make or break depending upon how weak or
strong your CTA is, therefore I want to give you a few tips to make sure that
you are doing the most you can to grow your brand and produce those necessary
leads.
Wording
Really easy,
stay clear from commonly used words that are going to make you seem desperate
or like you are pushing for a sale. For example, picking between the words,
'buy' and 'shop' as a CTA, one might think that they both mean the same thing.
But you should understand that lots of people on the net usually avoid
commitment, therefore subconsciously even there is a habit for people to think
that the word 'buy' is locking them into something, while 'shop' is a way for
them to learn more details. The issue I am attempting to make is that you
really need to consider the wording and avoid words that have unplanned
consequences.
Shape and Colour
It may seem
unusual, but Shape and colour of your CTA can affect its effectiveness. In the
world of Digital Advertising there have been a variety of reports into the idea
of layout and its affect upon a person's perception, and essentially one idea claims
that curves are the best way to go. So, if you intend to try and optimise even
further, think about making the button for your call to action curved, rather
than a rectangle.
Now, colour,
this is an additional area that there are a few theories on. Some people would
have you think that green is fantastic because it indicates 'go', but to avoid
red because it is 'stop', or that blue is calming so it should make customers
more relaxed ... Ultimately there really isn't any conclusive evidence to suggest
one option over every other, so just choose what works best for your style. One
thing that I will touch on though is that you should understand the font size
and colour-- If you want your digital advertising to be most efficient in the
Brisbane area, it is a smart idea to try and keep it different from the rest of
your content, but don't go too wild.
Location
Where your call
to action is placed is quite essential to digital advertising results.
Eventually it
all comes down to figuring out the combination that works for you, remember
your wording, shape, colour, size and positioning of your brand's Call To
Action, and when you bring all the components together just think simple and
think about your customer.
Enhancing your
Online Sales with good CTA's.
If you wish to
improve your digital marketing strategy in Brisbane or just want know more
about CTA's then feel free to call us on 1300 595 013 or visit our website:
www.InternetMarketingExpertsBrisbane.com.au
This piece is
written with a few tips in mind, and it stems from a fair bit of research and
development, but we would enjoy to hear some of your tips and feedback! So if
you have been battling with CTAs, have found anything that does the job, or
even know of a colour that works for you, let us know, or want a few free tips
give us a call on 1300 595 013.
It may seem unusual, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a variety of reports into the idea of layout and its affect upon a person's perception, and essentially one idea claims that curves are the best way to go. So, if you intend to try and optimise even further, think about making the button for your call to action curved, rather than a rectangle.
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