INTERNET MARKETING's Pidgeon carries good news for local Brisbane businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is important to everything that you are planning to do for your business. But the catch for most people entering the world of INTERNET MARKETING is that Google keeps making changes, so you ought to understand each one of the past updates for you to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Brisbane businesses.

Historically we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is important to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then arrived and started attacking all the dodgy sites that are using underhanded techniques or working to buy links-- it pushed again towards websites having to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has set a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Brisbane business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Formerly, the smaller local Brisbane store would be battling with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many local business were just giving in on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Brisbane, is now most likely to rank a local Brisbane business as a high result as compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure you can get the best out of your business!

If you would like to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend browsing through Internet Marketing Experts Brisbane, call 1300 595 013 or visit at www.internetmarketingexpertsBrisbane.com.au