Digital SEO Marketing Brisbane is not as
simple as creating a website there are of so many different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is
because of this I really want to share with you a few lessons that I have found
out about Facebook Ads. Why Facebook ads? Because Social media is vital to Digital
SEO Marketing, and because there are plenty of facts about Facebook Ads that I
wished I knew when I initially began investing with them.
Lesson # 1 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you should select a location. So if you are a local Brisbane
Business then you will want to set the location to Brisbane. It just works,
right?
But what many individuals overlook is that
they choose by default the option for "Everyone in this Location".
So I want to reveal to you what that
actually means.- 'everyone in this location' means each person in whose
Facebook says that they are in Brisbane will be possibly targeted by your ad.
This is pretty specific, but still broad enough to where you may be wasting
money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who reside in Brisbane, and even just people visiting.
So depending on your operation, you may
wish to be targeting people that are visiting or even on holiday in Brisbane.
By selecting the option for this you can make sure you are getting in touch
with the specific people that will hopefully be engaging with your business,
and therefore get a better engagement rate on your effort.
But what it also means that if you just
keep selecting 'everyone in this location' then you are by default wasting a
few of your ad's reach on people that are just visiting.
So remember this option exists, and have a
think about what options are going to assist your business.
Lesson # 2 - Image v Text
This is the main thing that I really needed
to remember when first beginning. Facebook Ads must contain under 20 % text, it
is Facebook's way of making sure your ads actually are not being too obtrusive
and annoying, so you should be sure that you have a nice image in your ad and
your font isn't too large.
Something that I usually use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication
of just how much text you are working with in the ad.
So be confident to keep this in mind and
your ads will have more success, and less automatic denial by Facebook.
Lesson # 3 - Mobile platforms are key
When selecting your platform, don't fall into
the trap of selecting just the desktop version. As we all are probably aware,
the majority of Facebook users are young, and younger markets virtually only
use mobile devices. Recent figures from Facebook indicate that almost 50 % of
users under the age of 35 only use a mobile device to access Facebook.
Now, it really does rely on your audience,
but even though you are aiming at an older demographic, most will still have
mobile devices capable of using Facebook, so don't overlook this option.
What this means is just because you may be
on a laptop when you make and edit an ad, don't fall into the trap of assuming
that people will be seeing your ad on a desktop too. This means be sure you
look to make sure the ad works for mobile in the preview, and you experiment
with the quantity of ads you want aimed purely to 'mobile.
Ideally these few approaches and pieces of
advice will help you to save some effort, time, and even a bit of money when it
comes to Facebook ads and your Internet Marketing efforts in Brisbane.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Brisbane on
1300 595 013 or visit, .internetmarketingexpertsBrisbane.com.au.
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