Digital Advertising Brisbane is a challenging thing, and as we enter 2016, people are in a way
of thinking where they reflect back on the year that was 2015, and try and find
out what life holds in store for them later. This is of course, tough. You can
never figure out what is around the bend, but if you find out the vital parts
of the past and look for patterns you can get a better understanding. This is
especially true for SEO. I want to try and point out to you a couple of the
major news that have been arising in 2015 throughout the Brisbane SEO industry
and the world. From this hopefully together we can try and determine where to
focus our efforts, this will be especially useful if you are a local Brisbane
business.
Think Local
This is the most
significant emerging trend and it is going to keep improving in significance.
This means that if you are an Brisbane business and you are looking for local
clients, then this is wonderful. Kicking off with the changes from Google
Pigeon, we saw an emerging trend that local Brisbane searches were actually
ranking higher than business with national company headquaters, or even sites
on the other side of the city. Why? Because with local searches people want to
know what is near them! In 2016 this is going to grow even more taking into
consideration the recent Google search quality ratings guidelines.
And also taking
into consideration the My Business API as well as other things Google has been
up to in 2015 will likely prove that they are investing more time and weighting
into local search powers. So with that in mind, there are a few technological
areas that will be surfacing even more in 2016, so look out for them to help
with your local search efforts.
Local-boosting tech patterns
There are a few
technology areas which are swiftly growing overseas and are starting to emerge
in Australia and it won't be very long before they gain appeal in Brisbane.
Mobile wallets
Society is
becoming more and more used to lugging around less money and slimmer wallets.
Particularly with the worldwide sweep (or swipe) of Pay Wave or Pay Pass over
the past few years and other simple 'contactless' paying technologies we are working
towards mobile wallets. This will mean 2 things for a local Brisbane business.
1 - you ought to be observing growing trends, and make sure you have the capacity
to actually let people pay - for example, if you are yet to get a Pay Wave or
RFID reader for your ship, then get one. And 2 - you can start benefiting from
the mobile nature of paying. This means advertising and marketing, coupons and
other fantastic offers that you can send to people on their phones and
therefore direct into their wallets.
Beacons
Beacons are a
little something that has had expanding use overseas and we are finding them
locally now too, but they are practically other ways of getting promos to
people locally. It works through Bluetooth, and even a free Wi-Fi, and it just
provides information or a discount to people who are connected or sign up to
the Beacon. This means that customers at your Brisbane store, or even wandering
past the area will be given more motivation to actually enter the store and
make a purchase. It's a clever advertising and marketing tool that will
continue to grow in 2016, but I wouldn't be surprised if technology and
innovation changes this even further throughout the year.
Aps
We also will see
even better use of Aps such as Snapchat and Periscope for creative ways such as
advertising. This has been seen in America with national projects run by
Dunkin' Donuts and Taco Bell making use of these aps. It is incredible how men
and women can keep reinventing ways to get their business out there, and the same
can possibly be done for your local company in Brisbane. Be creative and even
look into what other people have done, especially when it comes to social media
- if you see a little something you like, remember of it and find a way to
include a similar idea into you own strategy.
My concluding
pieces of parting suggestions - and these are things that you should do right
now, today - would be to sign up to a fresh Social Media account. Facebook,
Google +, Instagram, Pinterest. Choose one you don't have for your company yet
and start a new campaign to reach a new audience. As you reach new people, you
will grow your recognition at a local Brisbane level, and also boost your
authority and possibly even become a resource for people. This goes towards
your local SEO efforts which are key in 2016. So you will most likely observe
that the future actually looks helpful for Local businesses with trends and
technology pushing for even greater interaction at a 'community' level. This is
great for Brisbane businesses, and so I hope that you are as thrilled as I am.
Keeping that in mind, if you are lo9oking for more SEO advice, or are looking
to enhance your SEO efforts, then contact Internet Marketing Experts Brisbane
on 1300 595 013 or visit, www.internetmarketingexpertsBrisbane.com.au
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