Digital SEO Marketing is a
difficult and complicated area, and some of the ways that helps make it even
tougher is the way that Google is making it tougher to find information. I am
not commonly one to complain about the way that Google develops - for the most
part they are moving to get the SEO 'game' a more honest a value driven market,
but some things are still aggravating. So what am I grumbling about here? Well
allow me to make an effort and clarify it this way.
Despite how you
plan to design your keyword investigation, it all begins with a particular core
idea, one that you should develop by scanning your metrics and Google
Analytics.
The thought is
that from this key idea and keyword, you then throw together a seed list of
terms, expanding through interrelated terms and synonyms of your primary
concept. The expansion of terms will then begin to be tailored towards SEO
ideas, content marketing, internet marketing and other considerations.
At one point,
Google was willing to make all of its searcher keyword data available for free
to those wanting to conduct research. However, this has all changed with the
modifications made to Google's policy and the role that '(Not Provided)' now
performs.
Google has opted
though that they are going to eliminate the access to the data obtained by
specific searchers. This features those who are logged into a Google account
such as Gmail and Google+, as well as anyone using recent updates of Mozilla
Firefox. The secure searchers are shown in the search result site's domain
including 'https' rather than 'http'.
As explaining by
the Not Provided site, www.NotprovidedCount.com, this has an effect on an ever
increasing amount of data, being upwards of 80 %. This means that the days of
simple and free access to marketing reports through Google Analytics accounts
are at an end. Rather, you will need to invest in a Google AdWords advertising
account for you to use Google's proprietary information.
There are a
variety of good keyword analysis tools accessible in this day and age, however
an SEO company is an invaluable resource. With the changing nature of keywords
since Hummingbird, and the issues of 'Not Provided', it seems that an SEO
company may be one of the most basic ways to learn the real metrics for many
specific niche areas. The main worry that is raised by this is how it impacts
the small businesses in Brisbane that are trying to conduct some DIY SEO who
don't always want to run a full SEO campaign or invest too much money in
AdWords or AdSense. Where this goes next in 2016, only time will tell. But if
you are looking for more information on ways that you can try and get more
accurate data and metrics that will actually help you, consider approaching an
SEO Agency.
Every agency is different, so do some analysis and find one that is
best for you. For instance, you can contact my SEO firm, Internet Marketing
Experts Brisbane on1300 595 013 or visit,internetmarketingexpertsBrisbane.com.au
