INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is important to everything that you are
planning to do for your business. But the catch for most people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you ought
to understand each one of the past updates for you to be prepared for the
future, and the new changes in Pidgeon herald some interesting news for local
Brisbane businesses.
Historically we have had Google Panda,
Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has
actually made a number of rather subtle changes that is important to get your
head around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered being a 'good website' and punished those that were not
structured well. Penguin then arrived and started attacking all the dodgy sites
that are using underhanded techniques or working to buy links-- it pushed again
towards websites having to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made us all count on the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has set a higher focus
upon the importance of local search results to any search queries. What does
this mean? Well let's consider two companies, one is a small local Brisbane
business, has been around for decades, and is attempting to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Formerly, the smaller local Brisbane store
would be battling with INTERNET MARKETING because they would need to match the
budget of the larger company. This meant that many local business were just
giving in on INTERNET MARKETING or wasting their money and time. With Pidgeon,
a search in Brisbane, is now most likely to rank a local Brisbane business as a
high result as compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure you can get the best out of your
business!
If you would like to drive your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend browsing
through Internet Marketing Experts Brisbane, call 1300 595 013 or visit at
www.internetmarketingexpertsBrisbane.com.au
